Many companies wonder just how effective investing in BROCHURE PRINTING can be for your business... and our answer to this at Clash Graphics is this-- It's just as effective as you want it to be!
What we mean in a more simplified way is-- if you have carefully planned how your brochure will look, feel, and what information you are trying to convey in it, then you will no doubt have the most powerful marketing piece for your business at your fingertips without question.
Clash Graphics proudly offers brochure printing in Atlanta with a variety of options for design, color, paper thickness and trim size.
You tell us how you want it to look, and we'll bring your brochure to life for you. Our Clash Graphics in-house design team can even help with the layout and concepts if you aren't quite sure just how you want it to look.
So what should you consider before placing your brochure order from Clash Graphics ? Here are 3 strategies that will help enhance your collateral --
1) It's all about them, NOT YOU (when it comes to brochures). One important thing to figure out before your brochure is created is how they (the readers) will benefit from your business/products. Statistically, the typical brochure audience doesn't want to read about WHAT you want them to buy. Instead, focus on what could be in it for them. Sounds a little selfless on your part as the distributor of the brochure, but trust us over here at Clash Graphics ... They'll actually read it instead of using it as a drink coaster next to their laptops while at work.
2) Get their attention with the cover image of your brochure. The average person will decide within 5 seconds if your brochure looks interesting enough to open up and continue reading, so make sure you use an image that not only represents your brand, but also serves as a "teaser" to keep readers engaged. Think bright, bold, and captivating!
3) Be a little bossy. After learning about how your products and/or services could benefit them, readers will need a little nudge as far as what to do next. This is where you can create a sense of urgency, or a "call to action," in order to get them to contact you right away. Try adding in a discount or offering something that is time sensitive.
Example: "Purchase your brochures from Clash Graphics before March 1st 2013 and receive 10% off your entire order!" (Sorry, we had to plug ourselves in this one.)
So... to get the most "bang for your buck" with brochure advertising, make sure your content and images are informative but brief, more beneficial to the customer than to your company (at least make it appear that way), and don't forget to include a bit of incentive to get them to strike while the iron is hot!
For more information about our Clash Graphics products & services feel free to call us at (877)410-4522 or ORDER DIRECTLY FROM OUR WEB SITE at: ClashGraphics.com .
Say "Sure!" to effective brochure advertising. It works when done correctly!
--The Clash Graphics Team
Blog content created for Clash Graphics by Escaype Enterprises , LLC .